Aww, I'm Such a Softie...

...for Almay Shadow Softies.

I was perusing the beauty section at my local Target, as any good drugstore diva is known to do on the weekly, and noticed that the Shadow Softies by Almay are on clearance. I had some of that "Oh my gosh, gotta buy 'em all!" panic, came home, tweeted Almay to find out if they were going to stop making them all together (they aren't...), and started trying to figure out how many I had needed. Almay's website lists that they make 12. I currently own 8. I think I got a lockdown on the Shadow Softies, no?

So let's see how they work!

These appear like a powder when you look at them, but have a softer than powder consistency. I'd always just used my fingers to apply, but found a good, stiff eyeshadow brush today, and seemed to have some luck there.

These colors are all wearable and soft in appearance, and blend really well together. No odd scents, nothing overly sparkly or anything like that. Even the most intense appearing colors will go on really soft. And I did apply these over primer, but even with the primer, they match what I know to be true about these shadows otherwise, as far as performance goes, so I don't even know that the primer made much difference.

My only objection, I guess, would be to their longevity. I applied these around 2 this afternoon, and I got probably a solid 5, maybe 6 if I'm being optimistic, hours worth of wear. By the end of 8 hours, they'd virtually disappeared from my eyelids. Which, if you're like me, and you're a part timer, isn't bad, cause it'll get you through a full day. If you're someone who needs your eyeshadow to hang with you for 8, 10, 12 hours...this isn't going to get the job done for you.

Let's go to the pictures! This particular pairing is "Lilac" and "Vintage Grape", with purple Kat Von D liner. My son picked out this color pairing, I had to bargain him down from the Lilac with a royal blue shade, that you'll see later this week! :O He's normally got a very good eye for color, but his eye was feeling a little wild today!

Eyes open... (Sidebar: that lipcolor is City Color in Flirtini, which came in my most recent Ipsy bag, and looked shockingly bright initially, but has quickly become one of my favorites...I think I've worn it every day since I got it.)

Eyes closed. Soft, delicate, pretty, and they blend together really nicely. Like I said, if I had to complain at all, it'd be with their longevity. 

During the warm months, I like to actually go outside and let the sun be the natural sunlight. Today, it was record breaking cold, so I didn't go outside, but the sun light seemed to be pretty strong, so I decided to take a picture in natural light, and see what I got there. So this gives you a little bit more of an idea of what these would look like in natural lighting.

Trying to get a little arty with the product shot, haha. That's Lilac closer to the camera, and Vintage Grape farther away. Small containers that fit well in to your hand, and would no doubt go well in to a Z Palette if that's your thing.

I think that the best market for these shadows is probably someone who has a little bit of color bravery about them, but for the most part, wants to be able to rock a soft, clean, natural look. If that's you, then you will enjoy these shadows. In fact, not only will you enjoy them, they'll probably become your new favorites. If you are someone who thinks nothing of wearing lime glitter to your eyebrow, and needs your shadows to rock long in to the night, you should probably keep looking, you haven't found your new favorites here.

Me personally, I'm somewhere in the middle. I like these a lot. :)

Later, my loves!